Fimmick is a digital marketing company that primarily collaborates with various brands in Hong Kong to create marketing plans and handle daily marketing activities. During my time there, I was mainly responsible for the client YUU, a rewards club platform primarily based on an app. Our work involved designing themed visuals for the app during different holidays and promotional periods, enhancing user interaction and promoting offers.
In the following case, we incorporated "father" elements and extended the client's branding guidelines and colors to create GIF animations, giving the app a Father's Day theme. This helped increase users' affinity for the product.
For long-term collaboration projects, our team designed daily promotional visuals and social media posts for various holidays and regular promotions to enhance user engagement and boost conversion rates.
